VMS

Venue Merchandising Services (VMS) provides merchandise concession services at venues, both established and greenfield sites, across Australia and New Zealand, consistently achieving the highest per-heads on tours and setting sales records in the venues they operate in.

Some of the venues we have worked in include Marvel Stadium, Suncorp Stadium, Adelaide Oval, HBF Park, Spark Arena and Western Springs Stadium amongst many, many more.

OUR COMPANIES

Mushroom Creative House

Mushroom Creative House is a creative agency specialising in the worlds of music and entertainment, with one clear objective; Creating unforgettable.

Mushroom Labels

The centre point of the Mushroom Group’s artist and label services division.

Mushroom Events

Leaders in special events and corporate functions of any description. Experts in music, entertainment and event logistics.

Mushroom Management

A talent representation collective.

Mushroom Music Publishing

The most successful independent publishing company in Australia and New Zealand.

Mushroom Production Music

Mushroom Production Music creates fresh, original and inspiring songs custom made to elevate any project.

Mushroom Studios

Develops, produces and distributes a wide range of films, television and multi-media projects.

100s + 1000s

An eclectic, boutique record label based in Melbourne.

Bloodlines

Home to some of the most iconic names in the Australian music industry.

Converge

Boutique management arm of I OH YOU.

Foreign Echo

A diversified entertainment management and artist development company.

Frontier

Australia and New Zealand's leading live music promoter since 1979.

Good Life Presents

Good Life Presents is the promoter behind Australasia’s biggest under 18s events.

Good Neighbour

The most knowledgeable neighbouring rights company in the world.

I OH YOU

A cutting-edge record label and party promoter.

Illusive Presents

Specialist touring and events company.

Ivy League

A record label committed to working with and signing the cream of Australian music.

Liberation Records

A dynamic, progressive independent label dedicated to working with the most exciting domestic artists.

Liberator Music

The international recording division of the Mushroom Group. Home to some of the world’s hottest releases.

Love Police ATM

Love Police ATM is the leader in concert and event merchandise in Australia and New Zealand.

Mushroom Booking

An artist-first booking agency.

MG Live

A specialist tour promoter and live entertainment company.

Premier Artists

Australia's favourite booking agency for contemporary recording artists.

Roundhouse

Responsible for the iconic 'a day on the green' concert series across Australia and New Zealand.

Soothsayer

An original sound recordings organisation from Melbourne, Australia.

VMS

Venue Merchandising Services (VMS) operates merchandise concession at various venues across Australian and New Zealand.

Valve Sounds

A music company committed to the growth of innovative hip hop, R&B and soul music and culture coming out of Australia.

View All of our Companies & Brands

Mushroom Group acknowledge the Traditional Custodians of the land on which we work. We pay our respects to their Elders past, present and emerging.