Stadium tours to one-off intimate gigs, landmark Australian and international sporting events to premium winery festivals, we have one of the largest and most acclaimed live entertainment divisions on the planet.


We partner with some of the world’s most exciting artists via our acclaimed record labels, publishing and neighbouring rights divisions.


We represent a selection of brilliant creatives through our talent management and artist booking divisions.


We produce an incredible array of content; from award-winning feature-length films to innovative music videos, from ground-breaking TV shows to original podcasts and much more.


We work closely with brands to deliver unforgettable content and experiences.


Mushroom is one of Australasia’s largest and most renowned manufacturers of merchandise. We partner with hundreds of artists and brands globally to design, produce, distribute and market their products.

Since the Group’s inception in ‘72 when a young Michael Gudinski formed Mushroom Records and Mushroom Music Publishing, Mushroom has grown into an iconic independent force spanning six pillars of services in entertainment. Unparalleled in creating culture, the passion for industry, people and progress is the driving force.


Meet the iconic companies and brands that make up the Mushroom Group.

Mushroom Creative House

Mushroom Creative House is a creative agency specialising in the worlds of music and entertainment, with one clear objective; Creating unforgettable.

Mushroom Labels

The centre point of the Mushroom Group’s artist and label services division.

Mushroom Events

Leaders in special events and corporate functions of any description. Experts in music, entertainment and event logistics.

Mushroom Management

A talent representation collective.

Mushroom Music Publishing

The most successful independent publishing company in Australia and New Zealand.

Mushroom Production Music

Mushroom Production Music creates fresh, original and inspiring songs custom made to elevate any project.

Mushroom Studios

Develops, produces and distributes a wide range of films, television and multi-media projects.

100s + 1000s

An eclectic, boutique record label based in Melbourne.


Home to some of the most iconic names in the Australian music industry.


Boutique management arm of I OH YOU.

Foreign Echo

A diversified entertainment management and artist development company.


Australia and New Zealand's leading live music promoter since 1979.

Good Life Presents

Good Life Presents is the promoter behind Australasia’s biggest under 18s events.

Good Neighbour

The most knowledgeable neighbouring rights company in the world.


A cutting-edge record label and party promoter.

Illusive Presents

Specialist touring and events company.

Ivy League

A record label committed to working with and signing the cream of Australian music.

Liberation Records

A dynamic, progressive independent label dedicated to working with the most exciting domestic artists.

Liberator Music

The international recording division of the Mushroom Group. Home to some of the world’s hottest releases.

Love Police ATM

Love Police ATM is the leader in concert and event merchandise in Australia and New Zealand.

Mushroom Booking

An artist-first booking agency.

MG Live

A specialist tour promoter and live entertainment company.

Premier Artists

Australia's favourite booking agency for contemporary recording artists.


Responsible for the iconic 'a day on the green' concert series across Australia and New Zealand.


An original sound recordings organisation from Melbourne, Australia.


Venue Merchandising Services (VMS) operates merchandise concession at various venues across Australian and New Zealand.

Valve Sounds

A music company committed to the growth of innovative hip hop, R&B and soul music and culture coming out of Australia.


From touring juggernauts to TV shows, we’re behind some of the biggest brands in entertainment.

An iconic name in entertainment.

Music was in Michael Gudinski’s blood. Born 22 August 1952 to Russian immigrant parents, Gudinski is widely recognised as the most powerful and influential figure in the history of the Australian music industry.

Born into the music industry as the son of Mushroom founder Michael Gudinski, Matt Gudinski now continues the family legacy as the CEO of the Mushroom Group, overseeing over 250 staff and two dozen companies.

Our Rich History —

Dating back to the Group’s inception in 1972, Mushroom’s history spans across more than five decades, beginning with the formation of Mushroom Records and Mushroom Music Publishing and evolving to a collective of two dozen specialist brands.

Our Core Values —

At Mushroom, there are a number of core values embedded in our DNA that are integral to how we operate. These values affect everything from how we deal with artists to our work ethic, from the way we treat our staff to our hiring policy.


The latest from across the Mushroom Group

Social Responsibility

Mushroom is dedicated to being a socially responsible name in entertainment and is a fierce champion of equality, equity and sustainability.

Community Partnerships

Mushroom has a dedicated division working hand-in-hand with Government and Community Partners to deliver meaningful and influential messaging programs designed to foster positive change in the community.

Working at Mushroom

Here at the Mushroom Group, we believe in independent thinking to create an exciting and progressive community for our artists, partners and colleagues.

Mushroom Group acknowledge the Traditional Custodians of the land on which we work. We pay our respects to their Elders past, present and emerging.