Learn more about our
Mushroom 50 celebration Continue onto the
Mushroom Group website

LIVE
ENTERTAINMENT

Stadium tours to one-off intimate gigs, landmark Australian and international sporting events to premium winery festivals, we have one of the largest and most acclaimed live entertainment divisions on the planet.

MUSIC
& RIGHTS

We partner with some of the world’s most exciting artists via our acclaimed record labels, publishing and neighbouring rights divisions.

TALENT
REPRESENTATION

We represent a selection of brilliant creatives through our talent management and artist booking divisions.

CONTENT
& CREATIVE

We produce an incredible array of content; from award-winning feature-length films to innovative music videos, from ground-breaking TV shows to original podcasts and much more.

BRAND
PARTNERSHIPS

We work closely with brands to deliver unforgettable content and experiences.

MERCHANDISING
& E-COMMERCE

Mushroom is one of Australasia’s largest and most renowned manufacturers of merchandise. We partner with hundreds of artists and brands globally to design, produce, distribute and market their products.

Since the Group’s inception in ‘72 when a young Michael Gudinski formed Mushroom Records and Mushroom Music Publishing, Mushroom has grown into an iconic independent force spanning six pillars of services in entertainment. Unparalleled in creating culture, the passion for industry, people and progress is the driving force.

More About Us

OUR COMPANIES

Meet the iconic companies and brands that make up the Mushroom Group.

Mushroom Creative House

Mushroom Creative House is a creative agency specialising in the worlds of music and entertainment, with one clear objective; Creating unforgettable.

Mushroom Labels

The centre point of the Mushroom Group’s artist and label services division.

Mushroom Events

Leaders in special events and corporate functions of any description. Experts in music, entertainment and event logistics.

Mushroom Management

A talent representation collective.

Mushroom Music Publishing

The most successful independent publishing company in Australia and New Zealand.

Mushroom Production Music

Mushroom Production Music creates fresh, original and inspiring songs custom made to elevate any project.

Mushroom Studios

Develops, produces and distributes a wide range of films, television and multi-media projects.

100s + 1000s

An eclectic, boutique record label based in Melbourne.

Bloodlines

Home to some of the most iconic names in the Australian music industry.

Converge

Boutique management arm of I OH YOU.

Foreign Echo

A diversified entertainment management and artist development company.

Frontier

Australia and New Zealand's leading live music promoter since 1979.

Good Life Presents

Good Life Presents is the promoter behind Australasia’s biggest under 18s events.

Good Neighbour

The most knowledgeable neighbouring rights company in the world.

I OH YOU

A cutting-edge record label and party promoter.

Illusive Presents

Specialist touring and events company.

Ivy League

A record label committed to working with and signing the cream of Australian music.

Liberation Records

A dynamic, progressive independent label dedicated to working with the most exciting domestic artists.

Liberator Music

The international recording division of the Mushroom Group. Home to some of the world’s hottest releases.

Love Police ATM

Love Police ATM is the leader in concert and event merchandise in Australia and New Zealand.

Premier Artists

Australia's favourite booking agency for contemporary recording artists.

Roundhouse

Responsible for the iconic 'a day on the green' concert series across Australia and New Zealand.

Soothsayer

An original sound recordings organisation from Melbourne, Australia.

VMS

Venue Merchandising Services (VMS) operates merchandise concession at various venues across Australian and New Zealand.

Valve Sounds

A music company committed to the growth of innovative hip hop, R&B and soul music and culture coming out of Australia.

OUR BRANDS

From touring juggernauts to TV shows, we’re behind some of the biggest brands in entertainment.

With over 500 shows and more than 4 million happy patrons.

RNB Fridays Live is Australia’s largest touring festival.

Australia’s groundbreaking immersive film experience.

Annual live and televised concert each ANZAC Day to pay tribute to the Australian and New Zealand Army Corps.

The world’s biggest artists at one of the most iconic and picturesque locations in Australia.

Australian Music at its Finest – Sundays on ABC TV.

Award-winning 3-day food and wine festival on Sydney Harbour.

A one-of-a-kind progressive music and arts festival.

New Zealand’s iconic annual music festival and the sister event to RNB Fridays Live.

A community-focussed initiative by the Mushroom Group to inspire young people to follow their dreams and ambitions.

An interactive school holiday music program in the regions of outer Melbourne, developed in partnership with The Department of Education and Training.

A festival for Sydney’s South West featuring some of Australia’s most exciting musical talents.

Australia’s largest under 18s festival.

View All of our Companies & Brands

An iconic name in entertainment.

More About Us

Music was in Michael Gudinski’s blood. Born 22 August 1952 to Russian immigrant parents, Gudinski is widely recognised as the most powerful and influential figure in the history of the Australian music industry.

Born into the music industry as the son of Mushroom founder Michael Gudinski, Matt Gudinski now continues the family legacy as the CEO of the Mushroom Group, overseeing over 250 staff and two dozen companies.

Our Rich History —

Dating back to the Group’s inception in 1972, Mushroom’s history spans across more than five decades, beginning with the formation of Mushroom Records and Mushroom Music Publishing and evolving to a collective of two dozen specialist brands.

More About Our History

Our Core Values —

At Mushroom, there are a number of core values embedded in our DNA that are integral to how we operate. These values affect everything from how we deal with artists to our work ethic, from the way we treat our staff to our hiring policy.

Working At Mushroom

SPOTLIGHT

The latest from across the Mushroom Group

S P O T L I G H T

Ed Sheeran’s MCG show breaks record for the most tickets sold to a single concert

DMA’S highly anticipated new album ‘How Many Dreams’

Watch all the action from First & Forever on ABC iview

Robbie Williams delivers “best ever” AFL Grand Final entertainment

A Day on the Green celebrates their 500^th show with Crowded House

Mushroom Creative House produce new Ausmusic T-Shirt Day campaign

Social Responsibility

Mushroom is dedicated to being a socially responsible name in entertainment and is a fierce champion of equality, equity and sustainability.

Community Partnerships

Mushroom has a dedicated division working hand-in-hand with Government and Community Partners to deliver meaningful and influential messaging programs designed to foster positive change in the community.

Working at Mushroom

Here at the Mushroom Group, we believe in independent thinking to create an exciting and progressive community for our artists, partners and colleagues.