Australia & New Zealand’s Independent
Music and Entertainment Leaders

Australia &
New Zealand’s
Music and Entertainment Leaders

Australia and New Zealand’s largest independent music and entertainment group

Mushroom is the most successful group of music and entertainment companies in the region.

The most respected names in Australian music

Mushroom and Gudinski are the most respected and powerful names in Australian music.

40+ years’ experience in the industry

Mushroom’s first companies, including the iconic Mushroom Records and Frontier Touring, launched in the early ‘70s. We’ve come a long way since.

20+ thriving brands in one house

Mushroom’s two-dozen brands work autonomously across every aspect of the music and entertainment industries.

200+ staff over three cities

With hundreds  of  passionate staff across Melbourne, Sydney and Auckland, there is no greater pool of music and entertainment experts in the region and  possibly the world.

Full-service offering

Together, Mushroom can make anything happen. The opportunities we present are unparalleled.

Our History

Since the Group’s inception in ’73 when a young Michael Gudinski formed Mushroom Records and Mushroom Music Publishing, Mushroom has grown to become a collective of near two dozen specialist brands who are each leaders in their own right across the music and entertainment industry.

More about our History

Matt Gudinski

Born into the music industry as the son of Mushroom founder Michael Gudinski, Matt now continues the family legacy as the Chief Executive of the Mushroom Group, overseeing over 250 staff and two dozen companies.

More about Matt

Michael Gudinski

Music was in Michael Gudinski’s blood. Born 22 August 1952 to Russian immigrant parents, Gudinski is widely recognised as the most powerful and influential figure in the Australian music industry.

More about Michael

Watch the Sizzle Reel

Our Companies

100s + 1000s

An eclectic, boutique record label based in Melbourne.



A dynamic, progressive independent label dedicated to working with the most exciting domestic artists.

Chugg Entertainment

Chugg Entertainment

One of Australia’s largest live music and special event promoters.

Converge Management

Boutique management arm of I OH YOU.

Foreign Echo

A diversified entertainment management and artist development company.

Frontier Touring

Australia and New Zealand's leading live music promoter since 1979.

Good Life Presents

Since launching in 2010, Good Life has been the hottest festival ticket in town for 13-17-year-old fans.

Good Neighbour Rights

Good Neighbour

The most knowledgeable neighbouring rights company in the world.


A cutting-edge record label and party promoter.

Illusive Presents

Specialist touring and events company.

Ivy League

A record label committed to working with and signing the cream of Australian music.

Liberation Records

A dynamic, progressive independent label dedicated to working with the most exciting domestic artists.


The international recording division of the Mushroom Group. Home to some of the world’s hottest releases.

Love Police ATM

Love Police ATM is the leader in concert and event merchandise in Australia and New Zealand.

Mushroom Management

A talent representation collective.

Mushroom Creative House

Mushroom Creative House

An Agency that connects. A Studio that creates. MCH are creative connectors.

Mushroom Events

Leaders in special events and corporate functions of any description. Experts in music, entertainment and event logistics.

Mushroom Music Publishing

The most successful independent publishing company in Australia and New Zealand.

Mushroom Pictures

Develops, produces and distributes a wide range of films, television and multi-media projects.

Premier Artists

Australia's favourite booking agency for contemporary recording artists.


Responsible for the iconic 'a day on the green' concert series across Australia and New Zealand.


An original sound recordings organisation from Melbourne, Australia.

Sugar Mountain

A one-of-a-kind music and arts festival held annually in Melbourne.

Venue Merchandising Services

Venue Merchandising Services (VMS) operates merchandise concession at various venues across Australian and New Zealand.

Foo Fighters – NIB Stadium, Perth

Latest News

Hunters & Collectors – Palais Theatre, Melbourne

Please do not contact the above email address with any artist signing enquiries or demo submissions.
These should be sent to the individual Mushroom companies directly.


9 Dundas Lane,
Albert Park, 3206,
VIC, Australia
P: +61 3 9690 3399


135 Forbes Street,
Woolloomooloo, 2011,
NSW, Australia
P: +61 2 9360 6255


Level 1, 10 Taylors Rd,
Sandringham, 1025,
Auckland, New Zealand
P: +64 9 849 7707
F: +61 9 309 8144