Australia & New Zealand’s Independent
Music and Entertainment Leaders

Australia &
New Zealand’s
Independent
Music and Entertainment Leaders

Australia and New Zealand’s largest independent music and entertainment group

Mushroom is the most successful group of music and entertainment companies in the region.

The most respected names in Australian music

Mushroom and Gudinski are the most respected and powerful names in Australian music.

40+ years’ experience in the industry

Mushroom’s first companies, including the iconic Mushroom Records and Frontier Touring, launched in the early ‘70s. We’ve come a long way since.

20+ thriving brands in one house

Mushroom’s two-dozen brands work autonomously across every aspect of the music and entertainment industries.

200+ staff over three cities

With hundreds of passionate staff across Melbourne, Sydney and Auckland, there is no greater pool of music and entertainment experts in the region and possibly the world.

Full-service offering

Together, Mushroom can make anything happen. The opportunities we present are unparalleled.

Our History

Since the Group’s inception in ’73 when a young Michael Gudinski formed Mushroom Records and Mushroom Music Publishing, Mushroom has grown to become a collective of near two dozen specialist brands.

More about our History

Few figures loom as large in the history of the Australian music industry as Michael Gudinski. More than 40 years after co-founding Mushroom Records and Mushroom Music Publishing, Michael is still passionately taking Australian music to the world.

More about MG

Watch the Sizzle Reel

Our Companies

100s + 1000s

An eclectic, boutique record label based in Melbourne.

Converge Management

Boutique management arm of I OH YOU.

Frontier Touring

Australia and New Zealand's leading live music promoter since 1979.

Frontier Comedy

Frontier Comedy is a new division of Frontier Touring, focusing on bringing Australia and New Zealand the best comedians from home and abroad.

Good Life Presents

Since launching in 2010, Good Life has been the hottest festival ticket in town for 13-17-year-old fans.

I OH YOU

A cutting-edge record label and party promoter.

Illusive Presents

Specialist touring and events company.

Ivy League

A record label committed to working with and signing the cream of Australian music.

Liberation

A dynamic, progressive independent label dedicated to working with the most exciting domestic artists.

Liberator

The international recording division of the Mushroom Group. Home to some of the world’s hottest releases.

Love Police ATM

Love Police ATM is the leader in concert and event merchandise in Australia and New Zealand.

Mushroom Comedy

Mushroom Comedy is an artist management company representing the best comedians from Australia and New Zealand.

Mushroom Creative

A full-service design and branding agency, including web, social media, video and printing.

Mushroom Events

Leaders in special events and corporate functions of any description. Experts in music, entertainment and event logistics.

Mushroom Marketing

Music marketing specialists, strategic planning, brand integration, new media, event creation and music education.

Mushroom Music Publishing

The most successful independent publishing company in Australia and New Zealand.

Mushroom Pictures

Develops, produces and distributes a wide range of films, television and multi-media projects.

Premier Artists

Australia's favourite booking agency for contemporary recording artists.

Role Model Artists

A creative, forward-thinking artist management company.

Roundhouse

Responsible for the iconic 'a day on the green' concert series across Australia and New Zealand.

Soothsayer

An original sound recordings organisation from Melbourne, Australia.

Sugar Mountain

A one-of-a-kind music and arts festival held annually in Melbourne.

The Harbour Agency

Australia's largest talent booking agency.

Venue Merchandising Services

Venue Merchandising Services (VMS) operates merchandise concession at various venues across Australian and New Zealand.