Brand Partnerships

Brand Partnerships

Brand Partnerships

Brand Partnerships


We’ve been building, shaping and launching brands for 50 years. In that time, we’ve gone beyond the traditional transactional ‘service’ relationships and built true partnerships with both our artists and our clients; delivering everything from creative strategy to concepting, content to experiential activations, brand assets and identity, to customer retention programmes and strategic partnerships, always with that all-important value add of acting as a true partner.


Brand Building

We create big ideas that help your brand feel fresh, iconic and unforgettable. Harnessing the skillset of our Creative House to develop concepts and determine creative and comms strategies. We create work that entertains and drives intent, spanning digital, film, experience and activation. We know how to bridge the world of entertainment and brand marketing.



We short-cut your brand to cult status through smart tactical alignments. We don’t believe in one size fits all, it has to be authentic. Partnerships are strategised to achieve awareness and retention. Strategic partnerships are layered with touchpoints to connect through the entertainment pillar, commercial rights to activate and fulfilling customer retention programmes to build loyalty. We have the assets and the access.



We believe that unforgettable content can help position your brand as a part of popular culture. Great brand content should disrupt, attract and drive fame. Content isn’t Jjust run and gun, it’s the mix of original, engaging concept development and fresh, intuitive creative strategy, combined with high class production to ensure authentic and unrivalled engagement.


Creative & Design

The foundation of our visual-first world is creative and design. We work across every aspect of creating and evolving brands and identities; how they look, what they say, how they move. Brands, design and campaign rollouts comes in every shape and size, we always make sure they are working hard for the brand in questions and are the best possible representation of the brand’s ethos and values.


Live Entertainment & Events

The big-ticket item, driving awareness and consideration. Live entertainment is the backbone of Mushroom Group. We leverage our unparalleled access and experience to create unforgettable live entertainment experiences. Our teams across the group unite to create, program, curate and produce world class events.


Talent Acquisition

Our talent network is second to none. If there’s an artist, actor or content creator that’d make your campaign or event pop, there’s nobody better to identify them, book their services and coordinate the entire delivery.


Mushroom Creative House

Mushroom Creative House is a creative agency specialising in the worlds of music and entertainment, with one clear objective; Creating unforgettable.

Mushroom Events

Leaders in special events and corporate functions of any description. Experts in music, entertainment and event logistics.

Mushroom Management

A talent representation collective.

Mushroom Production Music

Mushroom Production Music creates fresh, original and inspiring songs custom made to elevate any project.

Mushroom Studios

Develops, produces and distributes a wide range of films, television and multi-media projects.


Boutique management arm of I OH YOU.

Foreign Echo

A diversified entertainment management and artist development company.

Mushroom Booking

An artist-first booking agency.

Premier Artists

Australia's favourite booking agency for contemporary recording artists.



Stadium tours to one-off intimate gigs, landmark Australian and international sporting events to premium winery festivals, we have one of the largest and most acclaimed live entertainment divisions on the planet.


We partner with some of the world’s most exciting artists via our acclaimed record labels, publishing and neighbouring rights divisions.


We represent a selection of brilliant creatives through our talent management and artist booking divisions.


We produce an incredible array of content; from award-winning feature-length films to innovative music videos, from ground-breaking TV shows to original podcasts and much more.


Mushroom is one of Australasia’s largest and most renowned manufacturers of merchandise. We partner with hundreds of artists and brands globally to design, produce, distribute and market their products.

Mushroom Group acknowledge the Traditional Custodians of the land on which we work. We pay our respects to their Elders past, present and emerging.