The Mushroom Group is one of the world’s most iconic music and entertainment collectives, consisting of more than two dozen specialist companies across six divisions and who are each leaders in their own right across the music, entertainment and creative industries.
The Mushroom Group now incorporates international and domestic touring, booking agencies, artist and talent management, record labels, music publishing, merchandising, creative and marketing services, venues, exhibition and event production, film and podcast production and more – there is almost no end to what the Mushroom Group is involved in and can offer.
One unique characteristic of Mushroom and a fundamental part of our ongoing success is our operating ethos and focus on the individuality and independence of each company. This grants each company and its people total freedom of operation whilst still benefiting from the collective strength of the Mushroom Group.
The Mushroom Group is a family-orientated company, and that family includes our artists, staff and partners. Mushroom is called home to more than 200 of the world’s most experienced, creative and passionate people; working closely with thousands of artists and organisations worldwide – year in, year out. We now have offices in Australia, New Zealand, Europe and North America and a footprint that extends across the globe. These are just some of the reasons that make Mushroom unparalleled in entertainment.
Michael Gudinski AM —
Music was in Michael Gudinski’s blood. Born 22 August 1952 to Russian immigrant parents, Gudinski is widely recognised as the most powerful and influential figure in the history of the Australian music industry.
Matt Gudinski —
Born into the music industry as the son of Mushroom founder Michael Gudinski, Matt Gudinski now continues the family legacy as the CEO of the Mushroom Group, overseeing over 250 staff and two dozen companies.
Mushroom is dedicated to being a socially responsible name in entertainment and is a fierce champion of equality, equity and sustainability.
Mushroom has a dedicated division working hand-in-hand with Government and Community Partners to deliver meaningful and influential messaging programs designed to foster positive change in the community.

Meet the iconic companies and brands that make up the Mushroom Group.

From touring juggernauts to TV shows, we’re behind some of the biggest brands in entertainment.
COMMUNITY PROJECTS
Mushroom has a dedicated division working hand-in-hand with Government and Community Partners to deliver meaningful and influential messaging programs designed to foster positive change in the community.
Voice For Change
Voice For Change addresses issues affecting young people today and seeks to inspire disenfranchised youth and youth at risk to follow their dreams and ambitions. Voice For Change is about community, connectivity and inclusion, and harnesses the power of music to positively influence lives through advocates and mentors sharing their journey, challenges and inspirations.
On Track
Is a school holiday music program designed to keep high school students engaged and connected via an educational, collaborative and creative activation in key community locations across Melbourne. On Track provides students a rare opportunity to learn the craft of song writing, recording, video making, performance and more, whilst working with artists and industry specialists.

Brand YOU
Addressing significant societal issues impacting the lives of girls and young women today, Brand YOU brought together the powerful voices of female musicians Alice Ivy, Isabella Manfredi, D’Arcy Spiller, Thando, Gordi and Amy Dowdle (Lastlings) along with professional women in the music industry to share positive messages and personal experiences on topics such as cyber-bullying, body image and social media responsibility.
TRUSTED MESSENGERS –
‘COVID SAFE SUMMER’
To speak directly to culturally and linguistically diverse (CALD) communities and resonate with CALD Youth, influential ‘trusted messengers’ like Majak Daw, Thando, Soli Tesema, Françoistunes, Queen P and Jaydean created captivating COVIDSafe messaging content and a collaborative self-recorded music track for their social media audiences to support ‘COVID Safe Summer’ protocols.
Mushroom Group acknowledge the Traditional Custodians of the land on which we work. We pay our respects to their Elders past, present and emerging.
SOCIAL RESPONSIBILITY
Social responsibility has been embedded in Mushroom’s DNA since day one when Michael Gudinski fought for cheaper ticket pricing for shows he promoted. It’s something that we take very seriously and we are conscious of the role we play in the greater community as an influential player in both the local and global entertainment industries. We have policies in place and separate internal committees focused on social responsibility, representation, and the environment.
Mushroom is proud to have a long history of gender balance within our workforce and females in senior positions. We have also partnered with some of the most influential Indigenous artists from our early years when we were proud to be the home of trailblazing acts like Archie Roach and Yothu Yindi. This is a legacy that we are committed to upholding throughout future generations and our connection with the Indigenous community is an ongoing major focus for Mushroom.
Over the years, Mushroom has been behind a number of prominent fundraising projects including projects like Sound Relief and Music From the Home Front. We are regular supporters of a number of amazing third party initiatives like Support Act and the Australian Women in Music Awards.
We acknowledge that there is always room to do better and we are constantly challenging ourselves to learn and evolve.