The Mushroom Group is one of the world’s most iconic music and entertainment collectives, consisting of more than two dozen specialist companies across six divisions and who are each leaders in their own right across the music, entertainment and creative industries.

Founded in 1972 by a young Michael Gudinski, the Group began life with the formation of Mushroom Records and Mushroom Music Publishing.

The Mushroom Group now incorporates international and domestic touring, booking agencies, artist and talent management, record labels, music publishing, merchandising, creative and marketing services, venues, exhibition and event production, film and podcast production and more – there is almost no end to what the Mushroom Group is involved in and can offer.

One unique characteristic of Mushroom and a fundamental part of our ongoing success is our operating ethos and focus on the individuality and independence of each company. This grants each company and its people total freedom of operation whilst still benefiting from the collective strength of the Mushroom Group.

The Mushroom Group is a family-orientated company, and that family includes our artists, staff and partners. Mushroom is called home to more than 200 of the world’s most experienced, creative and passionate people; working closely with thousands of artists and organisations worldwide – year in, year out. We now have offices in Australia, New Zealand, Europe and North America and a footprint that extends across the globe. These are just some of the reasons that make Mushroom unparalleled in entertainment.

Michael Gudinski AM —

Music was in Michael Gudinski’s blood. Born 22 August 1952 to Russian immigrant parents, Gudinski is widely recognised as the most powerful and influential figure in the history of the Australian music industry.

Matt Gudinski —

Born into the music industry as the son of Mushroom founder Michael Gudinski, Matt Gudinski now continues the family legacy as the CEO of the Mushroom Group, overseeing over 250 staff and two dozen companies.


Mushroom is dedicated to being a socially responsible name in entertainment and is a fierce champion of equality, equity and sustainability.


Mushroom has a dedicated division working hand-in-hand with Government and Community Partners to deliver meaningful and influential messaging programs designed to foster positive change in the community.


Meet the iconic companies and brands that make up the Mushroom Group.

Mushroom Creative House

Mushroom Creative House is a creative agency specialising in the worlds of music and entertainment, with one clear objective; Creating unforgettable.

Mushroom Labels

The centre point of the Mushroom Group’s artist and label services division.

Mushroom Events

Leaders in special events and corporate functions of any description. Experts in music, entertainment and event logistics.

Mushroom Management

A talent representation collective.

Mushroom Music Publishing

The most successful independent publishing company in Australia and New Zealand.

Mushroom Production Music

Mushroom Production Music creates fresh, original and inspiring songs custom made to elevate any project.

Mushroom Studios

Develops, produces and distributes a wide range of films, television and multi-media projects.

100s + 1000s

An eclectic, boutique record label based in Melbourne.


Home to some of the most iconic names in the Australian music industry.


Boutique management arm of I OH YOU.

Foreign Echo

A diversified entertainment management and artist development company.


Australia and New Zealand's leading live music promoter since 1979.

Good Life Presents

Good Life Presents is the promoter behind Australasia’s biggest under 18s events.

Good Neighbour

The most knowledgeable neighbouring rights company in the world.


A cutting-edge record label and party promoter.

Illusive Presents

Specialist touring and events company.

Ivy League

A record label committed to working with and signing the cream of Australian music.

Liberation Records

A dynamic, progressive independent label dedicated to working with the most exciting domestic artists.

Liberator Music

The international recording division of the Mushroom Group. Home to some of the world’s hottest releases.

Love Police ATM

Love Police ATM is the leader in concert and event merchandise in Australia and New Zealand.

Mushroom Booking

An artist-first booking agency.

MG Live

A specialist tour promoter and live entertainment company.

Premier Artists

Australia's favourite booking agency for contemporary recording artists.


Responsible for the iconic 'a day on the green' concert series across Australia and New Zealand.


An original sound recordings organisation from Melbourne, Australia.


Venue Merchandising Services (VMS) operates merchandise concession at various venues across Australian and New Zealand.

Valve Sounds

A music company committed to the growth of innovative hip hop, R&B and soul music and culture coming out of Australia.


From touring juggernauts to TV shows, we’re behind some of the biggest brands in entertainment.


Social responsibility has been embedded in Mushroom’s DNA since day one when Michael Gudinski fought for cheaper ticket pricing for shows he promoted. It’s something that we take very seriously and we are conscious of the role we play in the greater community as an influential player in both the local and global entertainment industries. We have policies in place and separate internal committees focused on social responsibility, representation, and the environment.

Mushroom is proud to have a long history of gender balance within our workforce and females in senior positions. We have also partnered with some of the most influential Indigenous artists from our early years when we were proud to be the home of trailblazing acts like Archie Roach and Yothu Yindi. This is a legacy that we are committed to upholding throughout future generations and our connection with the Indigenous community is an ongoing major focus for Mushroom.

Over the years, Mushroom has been behind a number of prominent fundraising projects including projects like Sound Relief and Music From the Home Front. We are regular supporters of a number of amazing third party initiatives like Support Act and the Australian Women in Music Awards.

We acknowledge that there is always room to do better and we are constantly challenging ourselves to learn and evolve.


Mushroom has a dedicated division working hand-in-hand with Government and Community Partners to deliver meaningful and influential messaging programs designed to foster positive change in the community.

Voice For Change

Voice For Change addresses issues affecting young people today and seeks to inspire disenfranchised youth and youth at risk to follow their dreams and ambitions. Voice For Change is about community, connectivity and inclusion, and harnesses the power of music to positively influence lives through advocates and mentors sharing their journey, challenges and inspirations.

On Track

Is a school holiday music program designed to keep high school students engaged and connected via an educational, collaborative and creative activation in key community locations across Melbourne. On Track provides students a rare opportunity to learn the craft of song writing, recording, video making, performance and more, whilst working with artists and industry specialists.

Brand YOU

Addressing significant societal issues impacting the lives of girls and young women today, Brand YOU brought together the powerful voices of female musicians Alice Ivy, Isabella Manfredi, D’Arcy Spiller, Thando, Gordi and Amy Dowdle (Lastlings) along with professional women in the music industry to share positive messages and personal experiences on topics such as cyber-bullying, body image and social media responsibility.



To speak directly to culturally and linguistically diverse (CALD) communities and resonate with CALD Youth, influential ‘trusted messengers’ like Majak Daw, Thando, Soli Tesema, Françoistunes, Queen P and Jaydean created captivating COVIDSafe messaging content and a collaborative self-recorded music track for their social media audiences to support ‘COVID Safe Summer’ protocols.

Mushroom Group acknowledge the Traditional Custodians of the land on which we work. We pay our respects to their Elders past, present and emerging.