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ABOUT US

Who we are

Mushroom is Australia’s largest and most successful independent music and entertainment group. Since the Group’s inception in ’73 when a young Michael Gudinski formed Mushroom Records and Mushroom Music Publishing, Mushroom has grown to become a collective of near two dozen specialist brands who are each leaders in their own right across the music and entertainment industry. Incorporating international and domestic touring, booking agencies, record labels, merchandising, music publishing, creative and marketing services, venues, exhibition and events production, film and television production; there is almost no end to what the Mushroom Group is involved in and can offer.

One unique aspect of our collective and a core part of our ongoing success at Mushroom is our operating ethos and our focus on the individuality and independence of each company within the Mushroom Group collective. This grants each brand and its people total freedom of operation, with the benefit of being part of Australia’s largest network of independent music and entertainment specialists.

Now in 2013, founder and Chairman Michael Gudinski remains as Australia’s music industry leader and is now joined the helm by his son Matt, with the Group in its best position to date – which is no mean feat in our industry. Mushroom is a family-orientated company, and that family includes our artists, staff and partners. Mushroom is called home by over 200 of Australia and New Zealand’s most experienced, creative and passionate people; and we work closely with thousands of artists and organisations worldwide – year in, year out. These are just some of the reasons that make us Australia’s leading independent music and entertainment family.

Life’s magic with Mushroom.

Michael Gudinski

Few figures loom as large in the history of the Australian music industry as Michael Gudinski. More than 40 years after co-founding Mushroom Records and Mushroom Music Publishing, Michael is still passionately taking Australian music to the world.

Born to Russian immigrants in 1952, the future success of Michael Gudinski could probably have been predicted back in 1959. At the ripe old age of seven years Michael showed his entrepreneurial side on Caulfield Cup day when he charged race goers for parking spaces in a vacant block next to his home. From there he never looked back, promoting gigs at Melbourne halls for alternative acts such as Chain and The Aztecs and developing his first taste for what would be a lifelong love affair with the music industry.

In 1972 Michael and business partner Ray Evans staged, managed and booked all the entertainment at the legendary new Sunbury Festival. In the same year Michael simultaneously founded Mushroom Records – which was to eventually develop into the largest independent record label in Australian music – and Mushroom Music, which is today the principal independent publishing company in Australia.

At the same time, Michael developed his interest in the touring industry, promoting his first ever international tour – John Mayall and the Bluesbreakers – with Ray Evans to overwhelming success. Michael made more money out of one night’s show than he had ever dreamed possible – and all at the age of 20.

Michael was also managing a number of up-and-coming bands at this time, including Chain and Skyhooks. Both acts were to produce number one hits, but it was Skyhooks which went on to cement the future success of Mushroom Records. Their debut album, Living In The 70′s, spent 16 weeks at number one in Australia, selling 240,000 copies. No Australian album had sold more at that point in time.

In 1998 Michael sold Mushroom Records to Murdoch’s News Limited Group while retaining the Mushroom Group name. 1993 had seen the Murdoch Group become a shareholder in Mushroom Records and the company continued to move from strength to strength. Considerable successes with Kylie in Australia and the UK had set up Mushroom Records as a notable force in the recording industry, and UK artist signings with Ash and Garbage (four Grammy nominations) and Peter Andre’s #1 success with his Mysterious Girl single and the Natural album in the UK charts cemented the organisation’s expansion into the UK with Infectious Records. The eventual sale in 1998 coincided with the 25th anniversary of Mushroom Records and more than 75,000 people helped celebrate the occasion with a spectacular concert at the MCG in Melbourne, starring more than 60 artists and lasting nine hours.

In 2009 Michael was a co-organiser of the Sound Relief concerts held at the Melbourne and Sydney Cricket Grounds. The concerts were staged as fundraisers for those affected by the February 2009 Victorian bushfires and Queensland floods, and featured acts such as Coldplay, Kings Of Leon, Splitz Enz, Midnight Oil and The Presets.

Michael continues to work with enormous enthusiasm across all facets of his companies, and is frequently seen trekking from pub gig to entertainment centre, in Australia and abroad, looking for the next big thing to promote – be it through his record labels, touring companies, agencies or publishing arm.

PERSONAL AWARDS

In the early 1990s Michael’s years in the music industry was recognised by ARIA with a Lifetime Achievement Award.

In 1998 Michael was awarded the prestigious Ted Albert Award for Outstanding Services to Australian Music at the APRA (The Australian Performing Rights Association) Awards. In 1999 the AMI (Australian Marketing Institute) awarded Michael The Sir Charles McGrath Australian Marketer of the Year Award, the highest accolade for personal achievement an individual can receive from the AMI. In 2003 at the UK’s International Live Music Conference in March, Michael received the ILMC Bottle Award, the equivalent to a lifetime achievement award.

In June 2006 Michael was awarded the Member of the Order of Australia medal (AM) for service to the entertainment industry through the promotion of Australian music recording artists, as an advocate for young people in the music industry, and to the community. In July 2006, he was listed in The Bulletin’s “100 Most Influential Australians” issue and was named the Ernst & Young Southern Region Entrepreneur Of The Year.

In 2009 Michael accepted the prestigious JC Williamson Award at the 2009 Helpmann Awards. It is the foremost honour that the Australian live entertainment industry can bestow. In awarding the JC Williamson Award, Live Performance Australia (LPA) recognises individuals who have made an outstanding contribution to the Australian live entertainment and performing arts industry and shaped the future of our industry for the better.

Michael was also listed in The Age Melbourne Magazine’s 2009 Top 100 issue for his work on the Sound Relief benefit concerts, which raised more than $8 million for victims of the Victorian bushfires and Queensland floods.

In 2012 Michael was listed in the #1 position in the AMID Power 50, a list of the top 50 most influential people in the Australian music industry.

In August 2012 Michael was invited to speak at the prestigious National Film & Sound archive Thomas Rome lecture on the future of the Australian music industry.

2012 also saw Michael honoured by the city of Melbourne as the Melburnian of the Year. The Melburnian Of The Year award is presented to an inspirational role model who has made an outstanding contribution to the city through their chosen field.

Michael Gudinski

Few figures loom as large in the history of the Australian music industry as Michael Gudinski. More than 40 years after co-founding Mushroom Records and Mushroom Music Publishing, Michael is still passionately taking Australian music to the world.

Born to Russian immigrants in 1952, the future success of Michael Gudinski could probably have been predicted back in 1959. At the ripe old age of seven years Michael showed his entrepreneurial side on Caulfield Cup day when he charged race goers for parking spaces in a vacant block next to his home. From there he never looked back, promoting gigs at Melbourne halls for alternative acts such as Chain and The Aztecs and developing his first taste for what would be a lifelong love affair with the music industry.

In 1972 Michael and business partner Ray Evans staged, managed and booked all the entertainment at the legendary new Sunbury Festival. In the same year Michael simultaneously founded Mushroom Records – which was to eventually develop into the largest independent record label in Australian music – and Mushroom Music, which is today the principal independent publishing company in Australia.

At the same time, Michael developed his interest in the touring industry, promoting his first ever international tour – John Mayall and the Bluesbreakers – with Ray Evans to overwhelming success. Michael made more money out of one night’s show than he had ever dreamed possible – and all at the age of 20.

Michael was also managing a number of up-and-coming bands at this time, including Chain and Skyhooks. Both acts were to produce number one hits, but it was Skyhooks which went on to cement the future success of Mushroom Records. Their debut album, Living In The 70′s, spent 16 weeks at number one in Australia, selling 240,000 copies. No Australian album had sold more at that point in time.

In 1998 Michael sold Mushroom Records to Murdoch’s News Limited Group while retaining the Mushroom Group name. 1993 had seen the Murdoch Group become a shareholder in Mushroom Records and the company continued to move from strength to strength. Considerable successes with Kylie in Australia and the UK had set up Mushroom Records as a notable force in the recording industry, and UK artist signings with Ash and Garbage (four Grammy nominations) and Peter Andre’s #1 success with his Mysterious Girl single and the Natural album in the UK charts cemented the organisation’s expansion into the UK with Infectious Records. The eventual sale in 1998 coincided with the 25th anniversary of Mushroom Records and more than 75,000 people helped celebrate the occasion with a spectacular concert at the MCG in Melbourne, starring more than 60 artists and lasting nine hours.

In 2009 Michael was a co-organiser of the Sound Relief concerts held at the Melbourne and Sydney Cricket Grounds. The concerts were staged as fundraisers for those affected by the February 2009 Victorian bushfires and Queensland floods, and featured acts such as Coldplay, Kings Of Leon, Splitz Enz, Midnight Oil and The Presets.

Michael continues to work with enormous enthusiasm across all facets of his companies, and is frequently seen trekking from pub gig to entertainment centre, in Australia and abroad, looking for the next big thing to promote – be it through his record labels, touring companies, agencies or publishing arm.

PERSONAL AWARDS

In the early 1990s Michael’s years in the music industry was recognised by ARIA with a Lifetime Achievement Award.

In 1998 Michael was awarded the prestigious Ted Albert Award for Outstanding Services to Australian Music at the APRA (The Australian Performing Rights Association) Awards. In 1999 the AMI (Australian Marketing Institute) awarded Michael The Sir Charles McGrath Australian Marketer of the Year Award, the highest accolade for personal achievement an individual can receive from the AMI. In 2003 at the UK’s International Live Music Conference in March, Michael received the ILMC Bottle Award, the equivalent to a lifetime achievement award.

In June 2006 Michael was awarded the Member of the Order of Australia medal (AM) for service to the entertainment industry through the promotion of Australian music recording artists, as an advocate for young people in the music industry, and to the community. In July 2006, he was listed in The Bulletin’s “100 Most Influential Australians” issue and was named the Ernst & Young Southern Region Entrepreneur Of The Year.

In 2009 Michael accepted the prestigious JC Williamson Award at the 2009 Helpmann Awards. It is the foremost honour that the Australian live entertainment industry can bestow. In awarding the JC Williamson Award, Live Performance Australia (LPA) recognises individuals who have made an outstanding contribution to the Australian live entertainment and performing arts industry and shaped the future of our industry for the better.

Michael was also listed in The Age Melbourne Magazine’s 2009 Top 100 issue for his work on the Sound Relief benefit concerts, which raised more than $8 million for victims of the Victorian bushfires and Queensland floods.

In 2012 Michael was listed in the #1 position in the AMID Power 50, a list of the top 50 most influential people in the Australian music industry.

In August 2012 Michael was invited to speak at the prestigious National Film & Sound archive Thomas Rome lecture on the future of the Australian music industry.

2012 also saw Michael honoured by the city of Melbourne as the Melburnian of the Year. The Melburnian Of The Year award is presented to an inspirational role model who has made an outstanding contribution to the city through their chosen field.

Press

Friends of the Mushroom Group

Who we are

Mushroom is Australia’s largest and most successful independent music and entertainment group. Since the Group’s inception in ’73 when a young Michael Gudinski formed Mushroom Records and Mushroom Music Publishing, Mushroom has grown to become a collective of near two dozen specialist brands who are each leaders in their own right across the music and entertainment industry. Incorporating international and domestic touring, booking agencies, record labels, merchandising, music publishing, creative and marketing services, venues, exhibition and events production, film and television production; there is almost no end to what the Mushroom Group is involved in and can offer.

One unique aspect of our collective and a core part of our ongoing success at Mushroom is our operating ethos and our focus on the individuality and independence of each company within the Mushroom Group collective. This grants each brand and its people total freedom of operation, with the benefit of being part of Australia’s largest network of independent music and entertainment specialists.

Now in 2013, founder and Chairman Michael Gudinski remains as Australia’s music industry leader and is now joined the helm by his son Matt, with the Group in its best position to date – which is no mean feat in our industry. Mushroom is a family-orientated company, and that family includes our artists, staff and partners. Mushroom is called home by over 200 of Australia and New Zealand’s most experienced, creative and passionate people; and we work closely with thousands of artists and organisations worldwide – year in, year out. These are just some of the reasons that make us Australia’s leading independent music and entertainment family.

Life’s magic with Mushroom.

Michael Gudinski

Few figures loom as large in the history of the Australian music industry as Michael Gudinski. More than 40 years after co-founding Mushroom Records and Mushroom Music Publishing, Michael is still passionately taking Australian music...

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Press

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Our Friends

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Our Companies
About Artist Voice

Established by Brett Murrihy and Matt Gudinski in 2010, Artist Voice has quickly become one of the most innovative and successful talent agencies in Australasia.

With offices in Sydney, Hong Kong, Singapore and Auckland, the agency has the expertise and reach to deliver exciting and impressive opportunities to its acclaimed roster of artists.

Showcasing the best in Australian and international live music, Artist Voice aims to provide a complete service for artists across a range of musical styles including rock, electronica, pop, punk, indie and hip hop.

With the likes of The Temper Trap, Empire of the Sun, Tame Impala, Tegan and Sara, Paul Kelly, The Jezabels, Matt Corby, The Rubens and The Naked and Famous on their stellar roster, Artist Voice is an agency that delivers extraordinary results for their extraordinary artists.

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CONTACT
About Drawing Board

Drawing Board was established as a merchandise alternative for artists looking to maximise their merchandise potential and sales in today’s music business. A premium merchandise solution, offering a high quality and fresh service to our clients including creative expertise, custom products creation along with advanced services and logistics.

Drawing Board offers a one-stop, all-inclusive service including creative direction and design, manufacturing, product and sales management, marketing and promotion, online fulfillment, store development and management amongst others. This has allowed Drawing Board to quickly build into one of the most successful and active merchandise companies in Australia and New Zealand.

Drawing Board’s client roster includes the cream of Australian’s contemporary talent such as Bliss n Eso, Flume, Drapht, 360, Seth Sentry, Owl Eyes, Diafrix, Clubfeet, Chet Faker and many more.

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About Frontier

The Frontier Touring Company is one of the most respected, long standing, and proactive concert promoters in Australasia. Since its formation in late 1979, Frontier Touring has had a fundamental role in entertaining Australians and New Zealanders for more than three decades.

With Michael Gudinski at the helm, The Frontier Touring Company has developed into one of the most highly respected touring companies in the Southern Hemisphere, repeatedly reported by Billboard and Pollstar rankings as Australasia’s number one concert promoter.

The artists toured by Frontier Touring read as a who’s who of touring artists – Bruce Springsteen, Leonard Cohen, Lionel Richie, Justin Bieber, Ed Sheeran, Tom Jones, Foo Fighters, Jack White, Billy Joel, Rod Stewart, Frank Sinatra, Madonna, The Police, Flight Of The Conchords, Justin Timberlake, Kylie Minogue plus so many more have toured Down Under with The Frontier Touring Company.

Frontier Events was launched in 2009 as The Frontier Touring Company’s corporate division; supplying, managing and organising entertainment for government, global corporations and some of the major international sporting events in Australasia. In addition, Frontier Events have also staged large scale exhibitions in some of Australia’s finest museums including CSI: The Experience and Australia’s most successful exhibition ever; Titanic: The Artefact Exhibition.

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CONTACT
About Future

Future Music is one of Australasia’s premier electronic music promoters. Responsible for Future Music Festival, Good Life Festival (under 18s) and individual artist tours.

About I OH YOU

I OH YOU was founded in 2009 after four teenage housemates received final notice on their overdue gas bill that they couldn’t pay off. In a last ditch attempt to raise the funds, the friends threw a house party, invited some bands to play and charged a small fee for entry. The 200 capacity party (including a few members of the local police force) resulted in the housemates raising enough money to cover their utility bills for the next quarter. Fast forward a few years and I OH YOU is now a record label, creative agency and host to many of Melbourne’s much loved party nights.

The I OH YOU label joined the Mushroom family in October 2011 as an imprint of Illusive. The cutting edge label boasts some of Australia’s best young talent including Bleeding Knees Club, City Calm Down, DZ Deathrays, Snakadaktal and Violent Soho.

In the short time since the label’s inception, I OH YOU have presented themselves as a passionate and committed group to their bands and brand as a whole. The success of the label speaks for itself; I OH YOU artists have earned themselves an AIR Award, ARIA Award and countless runs of sold-out shows across the country in 2012 alone.

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CONTACT
About Illusive

Illusive is a music and entertainment company formed in 2002 by Matt Gudinski and Adam Jankie. Since its creation, the company has existed as one of Australia’s first truly 360 degree music businesses. In addition to its successful record label and publishing arm, Illusive has been promoting international and local tours, club events, under 18s shows and music festivals.

The Illusive label focuses on identifying, developing and exposing Australian talent of all genres to both a local and international audience. Its prestigious roster includes Bliss n Eso, Clubfeet, Diafrix and Lowrider, as well as the much-loved artists from label imprints I OH YOU and Wunderkind.

The touring and events division of Illusive specialises primarily in bringing the best electronic, indie and hip-hop artists Down Under as well as putting together some unique special events and festivals. In addition, Illusive have also created a boutique artist management arm that works intimately with a select group of artists to nurture and grow their careers.

WEBSITE
CONTACT
About Intellitix

Mushroom Group is the Australasian partner for Intellitix, a global provider of RFID access control and cashless payment systems for live events. Since 2011, Intellitix has activated over 2.5 million RFID tags at festivals including Coachella, Bonnaroo, Tomorrowland, Lollapalooza, Outside Lands, Electric Zoo and Austin City Limits. Intellitix has cut queues to a minimum, eradicated ticket fraud and unwanted resale, and their proprietary software and fully integrated hardware proved 100% secure and reliable. It officially launched in Australia with 2013’s Splendour in the Grass festival.

About Ivy League

Ivy League, first established in 1997, is a joint venture between the successful team behind Winterman & Goldstein Management (Pete Lusty, Andy Cassell and Andy Kelly) and Liberation. Since the label’s humble beginnings in a tiny office in Sydney’s inner west, Ivy League has flourished into one of Australia’s most revered record labels.

With highly acclaimed releases from artists including Cloud Control, Lanie Lane, The Rubens, Alpine, Youth Group, The Vines , The Mess Hall and Josh Pyke, under their belt, Ivy League have had a phenomenal run of good times and even better music.

Their commitment to working with and signing only artists that they believe to be contributing to the rich shag pile rug of Australian music has resulted in them being the only label to win two AMP Awards (Mess Hall’s Devils Elbow and Cloud Control’s Bliss Release respectively) along with a bag of ARIA Awards and nominations throughout the years.

If their first fifteen years are anything to go by, the future looks bright for Ivy League.

WEBSITE
CONTACT
About Liberation

Formed in 1999, Liberation is a dynamic and independent label dedicated to signing, nurturing and developing some of the most exciting domestic Artists for markets around the globe. Liberation’s roster includes The Temper Trap, Husky, Adalita, Dan Sultan, TZU, Vance Joy, New Gods, World’s End Press, The Holidays, British India and Snakadaktal.

Additionally the label continues to work with iconic Australian artists such as Kasey Chambers, Archie Roach, Jimmy Barnes and Troy Cassar-Daley (among others) and also proudly represents the most comprehensive Australian music catalogue in the country.

WEBSITE
CONTACT
About Liberator

Liberator Music is the international recording division within The Mushroom Group.

Founded in 2006 by Nick Dunshea, Liberator is home to some of the world’s most sought after independent releases & labels such as: Infectious Music, Glassnote Records, BMG Rights Management & Southern Fried Records.

The roster of artists now includes : alt-J (∆), Dizzee Rascal, Sleigh Bells, Local Natives, Garbage, Robert DeLong, Little Green Cars, Chvrches, Young Man, Joan Jett, Benny Benassi, Steve Aoki, The 2 Bears, Joey Ramone, Matt & Kim, Kaiser Chiefs & more.

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CONTACT
About Love Police ATM

Love Police, the Sydney based band and event merchandise and design company run by Brian “BT” Taranto, has merged its merchandise interests and operations with the Mushroom Group’s Australian Tour Merchandising (ATM) to form Love Police ATM – Australia’s premier merchandising solution for the music, entertainment and sporting industries.

Love Police, created in 1997, found a home amongst the indie rock band of the day You Am I and began a partnership with the Big Day Out to handle all their merchandise operations and event artwork. Both relationships continue to this day. Over the years, Love Police has become the leading supplier of merchandise for the local industry (The Living End, Jimmy Barnes, Grinspoon), noted festival merchandisers (Big Day Out, Splendour in the Grass, Groovin’ the Moo) and a designer of merchandise, event management and album cover design.

Being the Australian pioneer in the early days of concert and event merchandise, ATM was started back in 1983 and has been a major player on the scene ever since. As well as representing a number of acts with direct deals (Kylie Minogue, Taylor Swift, The Temper Trap), ATM also represents the largest merchandising company in the world, Bravado, for its live tour merchandise operations.

WEBSITE
CONTACT
About Mushroom Creative

Mushroom Creative is a full-service design and branding agency.

The company specialises in the music and entertainment industries, and offers solutions in artist branding, album packaging, website design and development, social media strategy, e-commerce, custom app development and printing to name just a few.

Mushroom Creative’s varied list of clients includes the likes of Telstra and the Australian Government, and artists such as Bruno Mars, Bliss n Eso, Lupe Fiasco, Snakadatal, Lowrider, World’s End Press, Cypress Hill, ,Mark Farina, The Cribs and Yellow Card.

 

WEBSITE
CONTACT
About Mushroom Events

Mushroom Events is at the forefront of the Australian music industry and leaders in special event and corporate functions. The company is run by Michael and Matt Gudinski with a team of experienced staff executing all the important details and leaving clients with peace of mind and a first-class event.

Mushroom is a community into itself with at least 23 companies under the one umbrella. These include a touring company, merchandise, booking agencies, record labels, publishing, marketing, ticketing, festivals and more. The Group believes in independent thinking, but working together within its community to provide the many services it can offer. Our diverse skills mean we are able to find new opportunities and deliver better results. Mushroom Events develop concepts to suit budgets and the client’s strategic objectives.

CONTACT
  • P: +61 3 9690 3399
About Mushroom Marketing

Mushroom Marketing provides direct access to the combined resources and experience of the Mushroom Group to ensure marketers from other industries effectively harness the power of music.

Lead by managing director Carl Gardiner, Mushroom Marketing delivers the specialist expertise of the Mushroom Group for everything from music campaigns, special music events and products, music education and integrated social marketing communications.

Mushroom Marketing has had a key role in implementing many of Australia’s largest music themed initiatives with clients including Telstra, McDonalds, Coca Cola, Foster’s Group and National Australia Bank.

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CONTACT
About Mushroom Music Publishing

Since its creation in 1973, Mushroom Music Publishing has developed into the most successful independent publishing company in Australia and New Zealand. Mushroom Music is led by managing director Ian James, who has been a part of the Mushroom family for more than 2 decades and recently celebrated thirty years as a specialist in the music industry.

Mushroom Music acts as a complete support network for its writers and provides a wide range of services depending on the specific needs of the writers and bands. It aims to generate income from any source available creating a greater potential income for the writer.

The company has a depth of staff amongst the major components of music publishing, including A&R and creative, licensing, administration and international. Mushroom Music’s key staff members have a strong history with the Mushroom family or extensive industry experience. The stability and experience is reflected in the many long-term working relationships that the company has with local and international composers and catalogues that they are proud to represent, and with external long-term clients in the Television, Advertising and Film industries who licence Mushroom’s music extensively.

Their collection of local and international songwriters are responsible for some of the industry’s modern day masterpieces – Adalita, Chet Faker, Jack White, Troy Cassar-Daley, Matt Corby, Cloud Control, Garbage, The Jezabels, Birds of Tokyo, Chairlift, Red Hot Chili Peppers, The Temper Trap, Band of Horses – and that’s just the beginning.

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CONTACT
About Mushroom Pictures

Mushroom Pictures & Mushroom TV was formed in 1995 to develop, produce and distribute a wide range of films, television and multi-media projects.

Successes to date include cult movies Chopper and the top #10 US hit, Wolf Creek, and the highly lauded TV series Great Australian Albums featuring legendary albums by Crowded House, Silverchair, Nick Cave & the Bad Seeds amongst others.

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CONTACT
About Mushroom Promotions

In 2007, the publicity and promotions departments and resources for The Frontier Touring Company, Liberation Music and all its associated labels were merged and Mushroom Promotions was formed.

The Mushroom Promotions team is now responsible for publicity and promotions for both the touring and record company arms of the Mushroom Group, including Liberation Music, Ivy League, Liberator Music, Illusive, I Oh You, Wunderkind and The Frontier Touring Company.

WEBSITE
CONTACT
About Pias

[PIAS] Australia is the local arm of the [PIAS] Entertainment Group who along with Liberator Music / The Mushroom Group look after an ever growing list of acts including: First Aid Kit, Band Of Skulls, Enter Shikari, The Darkness, Tiësto, Crystal Fighters, Dead Can Dance, Christopher Owens, The Jim Jones Revue, Simian Mobile Disco, Dinosaur Jr. and more.

WEBSITE
CONTACT
About Premier Artists

Premier Artists was formed in 1973 and is Australia’s foremost agency for the booking and touring of contemporary recording artists.

The agency exclusively represents many of Australia’s highest profile artists, ensuring that both the artist and the client walk away from an event satisfied.

Based in Victoria’s Albert Park for 30 years, Premier Artists is an icon in the Australian music industry. The agency’s impressive roster includes Jimmy Barnes, You Am I, Kasey Chambers, Adalita, Stonefield, Henry Wagons, Jon Stevens, Marcia Hines, Renee Geyer, Vanessa Amorosi, Clare Bowditch, Loon Lake, Kate Cebrano, Joe Camilleri & the Black Sorrows and Hoodoo Gurus.

The Premier Artists team is made up of booking agents, tour co-ordinators, accounting professionals and marketing experts who work tirelessly to deliver a successful performance for everyone involved.

WEBSITE
CONTACT
Key Contact
  • Ben Sarros
About Roundhouse

Roundhouse Entertainment is responsible for the a day on the green concert series, staged across 17 wineries in Australia and New Zealand.

a day on the green is all about good food, good wine and great music in magnificent locations.  Since the first show on Australia Day 2001, the event has grown to become one of Australasia’s most successful and respected outdoor concert events, and recently reached a significant milestone with the 300th concert.

A glittering array of international and Australian stars have performed for a day on the green during the past 12 years, including Leonard Cohen, Rod Stewart, Blondie, Rob Thomas, Joe Cocker, Paul Kelly, Jimmy Barnes, INXS and Cold Chisel.

a day on the green is far more than a concert, it is an “experience” and that’s what sets it aside from other winery shows. Patrons bringing their own picnics, the resident DJ Grand Master Baitz, meeting the artists at the signing desk and the hugely popular merchandise range are some of the extras that go into making a day on the green such a great day.

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About Sugar Mountain

The inaugural Sugar Mountain took place in April 2011 and it has since grown to become one of the most interesting, distinctive events in the Melbourne cultural sphere. Previously having taken place at the Forum Theatre, the stages have played host to the likes of ESG, Action Bronson, Peanut Butter Wolf, Deerhoof and Tune-Yards. The festival prides itself on its emphasis on visual arts and has had exclusive contributions from the likes of Misha Hollenbach, Maya Hayuk, Dylan Martorell, Vincent Moon and Beci Orpin to name just a few.

About The Harbour Agnecy

The Harbour Agency was launched in late 1978 to meet the demand in the industry for a professional music booking agency. Over the past three decades it has become Australia’s largest booking agency, working with artists to provide the very best local talent for hotels, clubs, festivals, private functions and major outdoor industry and community calendar events.

The company represents artists ranging from world-class established talent who have sold millions of records worldwide to on-the-rise acts, working with them to guide and develop their career. The diversity of the Harbour Agency roster sees them cover everything from mainstream to alternative, dance to rock, folk to heavy metal and indie to hip hop.

The Harbour Agency works provides the best live music Australia has to offer on both a national and international stage.

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  • One of the most innovative and successful talent agencies in Australasia.

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  • An all-in-one merchandise solution including design, manufacturing, management and promotion.

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  • Australia and New Zealand’s leading live music promoter since 1979.

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  • One of Australasia’s premier electronic music promoters. Responsible for Future Music Festival, Good Life Festival (under 18s) and individual artist tours.

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  • A cutting edge record label and party promoter.

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  • Artist services company including boutique label, management, live touring and events divisions.

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  • Intellitix is a global provider of RFID access control and cashless payment systems for live events.

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  • A record label committed to working with and signing the cream of Australian music.

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  • A dynamic, progressive independent label dedicated to working with the most exciting domestic artists.

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  • The international recording division of the Mushroom Group. Home to some of the world’s hottest releases.

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  • Australia’s premier merchandising solution for the music, entertainment and sporting industries.

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  • A full-service design and branding agency, including web, social media and printing.

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  • Leaders in special events and corporate functions of any description. Experts in music, entertainment and event logistics.

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  • Music marketing specialists, strategic planning, brand integration, new media, event creation and music education.

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  • The most successful independent publishing company in Australia and New Zealand.

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  • Develops, produces and distributes a wide range of films, television and multi-media projects.

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  • Publicity and promotions for both the touring and record company arms of the Mushroom Group.

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  • The Australian home of the [PIAS] Entertainment Group, which is home to an ever expanding list of amazing acts.

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  • Australia’s favourite booking agency for contemporary recording artists.

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  • Responsible for the iconic ‘A Day on the Green’ concert series across Australia and New Zealand.

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  • A one-of-a-kind music and arts festival held annually in Melbourne.

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  • Australia’s largest booking agency, representing a diverse range of talented performers.

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News
February 12, 2014

Michael Gudinski AM Honoured in Inaugural Billboard ‘International Power Players’ List

The Mushroom Group’s Michael Gudinski AM has been honoured in Billboard’s ‘International Power Players’ list.

The list, compiled by United States’ music industry bible Billboard Magazine, is limited to just 50 people and highlights the achievements of executives who drive the music industry forward with their artistic and business vision.

The 2014 feature marks the first time leaders from the international music business have been recognised with a Billboard Power Players report.

Michael Gudinski said “I’m honoured to be included in such illustrious company.  2013 was both a massive year for the Mushroom Group and myself personally, with the Group enjoying its 40th year in the business.”

This latest accolade adds to an already impressive list of acknowledgements for Michael Gudinski in the past twelve months, including a Rolling Stone Award, a GQ Award for Lifetime Entrepreneur, The Age Music Victoria Hall Of Fame induction, 2012 Melbournian of the Year and the inaugural ARIA Industry Icon Award.

Frontier Touring, the international touring division of the Mushroom Group was also recently announced as the #1 Australasian promoter for 2013 (#20 Promoter Worldwide).

Michael Gudinski is currently on the road with Bruce Springsteen and the E Street Band – undisputedly one of the hottest and most anticipated tours of 2014.  This tour is quickly followed, in the next two months alone, by the Queens of the Stone Age & Nine Inch Nails double bill, The Rolling Stones ‘One Night Only’ 14 On Fire concerts, Future Music Festival, Good Life, Phoenix, Macklemore & Ryan Lewis and Thirty Seconds to Mars.

Click here to read the Billboard listing – http://bit.ly/M9LWRO

 

December 9, 2013

The Rolling Stones announce 2014 Aus / NZ tour through Frontier

Hot on the heels of the news that The Rolling Stones will open Adelaide Oval, comes confirmation of another six spectacular Rolling Stones shows for Australia and New Zealand.  Frontier Touring & AEG Live today unveil a string of very special ONE NIGHT ONLY shows in Perth, Melbourne, Sydney, Brisbane, Auckland and Victoria’s iconic Hanging Rock as part of the 14 ON FIRE Tour.

Tickets for all shows go on sale to the general public on Monday 16 December, with a pre-sale via frontiertouring.com/rollingstones from Monday 9 December.

Mick Jagger commented: “Can’t wait to reconnect with all our friends in Australia & New Zealand. It’s been a while since we’ve played to you all, so we are looking forward to being back on stage & playing your favourite songs.”

Keith Richards added: “We all had such a ball this year and so we wanted to keep it going! The energy between the band is better than ever and we’re all looking forward to coming back Down Under. I can’t wait to get back on the stage with the boys”

The 14 ON FIRE tour of Australia and New Zealand will take place in March 2014 and will see The Rolling Stones return to the road after a mammoth run of touring through the States in 2013, an exhilarating  and critically acclaimed celebration of Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood bringing their iconic music and ground-breaking stage shows to audiences around the globe.

A limited selection of “lucky dip” seats from each venue will also be available to purchase at a very special price of just $99 via www.rollingstones.com on Monday 16 December (from 9am local time), ensuring that some of even the best tickets can be snapped up for a bargain by genuine fans.

Mick Taylor, who was a member of The Rolling Stones from 1969-1974, will be a special guest for this tour.

The band will treat their generations of fans to a set of classic Stones hits like “Gimme Shelter,” “Paint It Black,” “Jumping Jack Flash,” “Tumbling Dice,” and “It’s Only Rock and Roll,” curated with lesser known gems, and a cover or two.

The stage design for the indoor concerts is based on the band’s ubiquitous tongue and lips logo, which extends out into the audience. The exclusive ‘Tongue Pit’ GA Standing area inside the stage will give a limited number of fans in this area an incomparable 360-degree concert experience.  Known for their groundbreaking sets and use of cutting-edge technology, the Stones’ set design will feature video screens and special effects that will enhance the high-octane experience of attending a live Stones show.

Promoter Frontier Touring’s Michael Gudinski said “It’s been a life long ambition of mine to bring the legendary Stones back down under and I cannot say how excited I am about their 2014 tour.  With just one night only confirmed for each city plus a very special one-off concert at Hanging Rock, this tour will be talked about for decades to come.”

On 30 March 2014 The Rolling Stones will join a highly prestigious group of artists to have performed at Victoria’s iconic Hanging Rock.

The Rolling Stones were last down under in 2006 on their “A Bigger Bang” World Tour, with shows in Sydney, Melbourne, Auckland and Wellington.  In 2003 their “Licks” Tour saw them perform in Sydney, Melbourne and Brisbane.  Adelaide and Perth last saw the band in 1995, on the “Voodoo Lounge World Tour”, which also included shows in Melbourne, Sydney, Brisbane and Auckland.  Their first ever tour of Australia and New Zealand was in 1965.  The 2014 tour will be their seventh tour of our shores.

Michael Gudinski wins inaugural ARIA Industry Icon Award

Mushroom Group CEO and founder Michael Gudinski was honoured at the 2013 ARIA Awards where he received the inaugural ARIA Industry Icon Award. It acknowledged the overwhelming amount he has contributed to the Australian music industry over the past forty years through his beloved Mushroom Group and his passionate commitment to building the Australian music scene.

August 30, 2013

Future Music Festival and Mushroom Group in strategic alliance

With only weeks until the highly anticipated announcement of the 2014 line up, Future Music Festival (FMF) is very proud to announce a strategic alliance with The Mushroom Group, Australia’s largest independent music and entertainment group, and its subsidiary Frontier Touring, Australasia’s #1 concert promoter*.

The alliance combines decades of experience, widespread resources and immeasurable expertise across all facets of the music industry. The collective diversity, reach and long-standing relationships now shared, both locally and internationally, will ensure FMF will continue to lead the way in all aspects of festival culture.

From September 1, FMF will team up with the Mushroom Group and Frontier Touring to present the flagship Future Music Festival tour along with its little sister Good Life Festival (under 18s) plus a number of affiliated artist tours. The arrangement will also introduce new ventures in 2014 that are expected to significantly impact the festival and live music landscape in the Australasian region.

The relationship with the Mushroom Group will reaffirm the position of FMF as the largest 100% Australian-owned and operated major touring festival. Whilst FMF has expanded from its roots as an EDM-heavy event into one of the most diverse music festivals in the region, the relationship will continue to amplify this diversification through access to Mushroom’s well-established resources and experience.

For audiences, the partnership represents an even bigger and brighter future for FMF. It will combine extensive skills, strength, global reach and local knowledge to produce a festival experience that is second to none. It will present the world’s biggest and most diverse talent consistently and to a standard worthy of world-wide recognition. Audiences will see a clear focus on technology, state of the art production and a vision to create a highly interactive, well presented and truly enhanced festival experience.

For Mushroom and Frontier, FMF continues to complete the picture of what is already Australia’s most eclectic group of music specialists by adding Future’s expertise in electronic dance music, currently the world’s fastest growing music category. It will also provide a valuable opportunity for Mushroom to continue their push into Asia through the annual Malaysian FMF instalment.

Michael Gudinski, Chairman of the Mushroom Group said; “It is with great excitement we announce our involvement with Future Music and Good Life Festivals.  Our involvement with the festivals will fill a gap within the Mushroom Group that has existed to date.

“Future Music Festival was an early pioneer of the EDM genre and I believe our combined forces can take the festival to new heights, with an even greater focus on the fan experience and the addition of some exciting new innovations.”

Brett Robinson, Festival Director of Future Music Festival said;  “The Future is very bright indeed! With the confidence of a brand new alliance the Mushroom Group, Future Music Festival is poised for its biggest ever season. The strength of the relationship will become apparent when we announce our 2014 line up in a few weeks time”

The first public announcement from the venture is scheduled for mid-September with the line-up for March 2014’s Future Music Festival. This will be closely followed by the line-up announcement of the Southeast Asian edition of the festival which will be held in Kuala Lumpur in the same month. Following the sold-out success of Melbourne and Sydney in 2013, Future Music’s little sister series, Good Life Festival (under 18s) is set to expand to Brisbane and Perth in 2014, doubling the size of what is already the country’s largest underage event series. The line-up will be announced in the coming months.

Ticket prices will be the best value in the market and popular incentive programs such as ‘book now and pay later’ and ‘Future Fans’ will continue to be offered so that the unique festival experiences are accessible to fans from all walks of life.

July 31, 2013

Bruce Springsteen & The E Street Band win Helpmann Award

The Frontier Touring Company and Mushroom Group are thrilled to congratulate Bruce Springsteen & The E Street Band on winning the 2013 Helpmann Award for ‘Best International Contemporary Concert’.

The award was accepted at last night’s Helpmann Awards in Sydney by the head of Frontier Touring, Michael Gudinski, on behalf of Bruce and the band.

The March 2013 Bruce Springsteen & The E Street Band tour, promoted by Frontier Touring in association with Jacobsen International, was declared by reviewers and fans alike as the tour of the year, with Bruce and the E Street Band performing three hour plus shows in Sydney, Brisbane, Melbourne and Victoria’s iconic Hanging Rock.

“It is going to be tough for anyone to beat Bruce Springsteen for the Tour Of The Year” – The Daily Telegraph

Sometimes a show takes the breath out of your lungs and leaves you speechless. In awe. Unsure how to articulate what you just witnessed. Bruce Springsteen and the E Street Band is one such show.” – Sydney Morning Herald

“This is the legendary E Street Band and nobody can keep up with them. Nobody can come close. Mark my words – they’re the best there is… Bruce Springsteen is the greatest performer I’ve ever seen and if you pass up a chance to see him live; your life will be poorer for it.” – Brisbane Times

“After a ten-year hiatus Bruce Springsteen has returned to Australia to deliver the latest instalment in what really is the greatest rock and roll show on earth… An important artist of his or any generation, Springsteen remains possibly the most vital front man of the modern era. Long may he run.” – The Australian

June 14, 2013

Mushroom getting behind YGAP’s 5Cent campaign

Continuing our long-standing support of YGAP – a Melbourne-based not-for-profit organisation, Mushroom have jumped on board as a major sponsor for their innovative new 5Cent campaign.

Read all about it here.

12 Feb 2014

Michael Gudinski AM Honoured in Inaugural Billboard ‘International Power Players’ List

9 Dec 2013

The Rolling Stones announce 2014 Aus / NZ tour through Frontier

9 Dec 2013

Michael Gudinski wins inaugural ARIA Industry Icon Award

30 Aug 2013

Future Music Festival and Mushroom Group in strategic alliance

31 Jul 2013

Bruce Springsteen & The E Street Band win Helpmann Award

14 Jun 2013

Mushroom getting behind YGAP’s 5Cent campaign

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View our key staff members Send us a message via the contact form For enquries related to job oportunities at the Mushroom Group, click here.
Mushroom Group key staff members
  • Michael Gudinski – Founder/Chairman
  • Vanessa Langley – EA to Michael Gudinski
  • Matt Gudinski – Executive Director
  • Sarah Donelly – EA to Matt Gudinski/Project Manager
  • Warren Costello – Senior Executive Manager
  • Adrian Murray – Executive Manager
  • Chris Maund – Group Director - Business Affairs
  • Andrew Wrochna – Group Director – Finance & Administration
  • Reegan Stark – Group Director - Publicity & Promotions
  • Dean McLachlan – Group Director - Operations
  • Tom Connellan – Brand Manager
  • Tom Macdonald – Creative Manager
  • Anna Toman – EA to Michael Gudinski/Project Director
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