Australia & New Zealand’s Independent
Music and Entertainment Leaders

Australia &
New Zealand’s
Independent
Music and Entertainment Leaders

Australia and New Zealand’s largest independent music and entertainment group

Mushroom is the most successful group of music and entertainment companies in the region.

The most respected names in Australian music

Mushroom and Gudinski are the most respected and powerful names in Australian music.

40+ years’ experience in the industry

Mushroom’s first companies, including the iconic Mushroom Records and Frontier Touring, launched in the early ‘70s. We’ve come a long way since.

20+ thriving brands in one house

Mushroom’s two-dozen brands work autonomously across every aspect of the music and entertainment industries.

200+ staff over three cities

With hundreds  of  passionate staff across Melbourne, Sydney and Auckland, there is no greater pool of music and entertainment experts in the region and  possibly the world.

Full-service offering

Together, Mushroom can make anything happen. The opportunities we present are unparalleled.

Our History

Since the Group’s inception in ’73 when a young Michael Gudinski formed Mushroom Records and Mushroom Music Publishing, Mushroom has grown to become a collective of near two dozen specialist brands.

More about our History

Michael Gudinski

Few figures loom as large in the history of the Australian music industry as Michael Gudinski. More than 40 years after co-founding Mushroom Records and Mushroom Music Publishing, Michael is still passionately taking Australian music to the world.

More about MG

Watch the Sizzle Reel

Our Companies

frontier-touring

Frontier Touring

Australia and New Zealand's leading live music promoter since 1979.

frontier-comedy

Frontier Comedy

Frontier Comedy is a new division of Frontier Touring, focusing on bringing Australia and New Zealand the best comedians from home and abroad.

frontier-events

Frontier Events

Leaders in special events and corporate functions of any description. Experts in music, entertainment and event logistics.

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Good Life

Since launching in 2010, Good Life has been the hottest festival ticket in town for 13-17-year-old fans.

portfolio-i-oh-you

I OH YOU

A cutting-edge record label and party promoter.

portfolio-illusive

Illusive

Specialist touring and events company.

portfolio-ive-league

Ivy League

A record label committed to working with and signing the cream of Australian music.

portfolio-liberation

Liberation

A dynamic, progressive independent label dedicated to working with the most exciting domestic artists.

portfolio-liberator-music

Liberator

The international recording division of the Mushroom Group. Home to some of the world’s hottest releases.

portfolio-love-police-atm

Love Police ATM

Love Police ATM is the leader in concert and event merchandise in Australia and New Zealand.

portfolio-mushroom-creative

Mushroom Creative

A full-service design and branding agency, including web, social media, video and printing.

portfolio-mushroom-marketing

Mushroom Marketing

Music marketing specialists, strategic planning, brand integration, new media, event creation and music education.

portfolio-mushroom-music-publishing

Mushroom Music Publishing

The most successful independent publishing company in Australia and New Zealand.

portfolio-mushroom-pictures

Mushroom Pictures

Develops, produces and distributes a wide range of films, television and multi-media projects.

portfolio-pias

[PIAS]

The Australian home of the [PIAS] Entertainment Group, which is home to an ever expanding list of amazing acts.

portfolio-premier-artists

Premier Artists

Australia's favourite booking agency for contemporary recording artists.

logo-rma-stacked

Role Model Artists

A creative, forward-thinking artist management company.

portfolio-roundhouse

Roundhouse

Responsible for the iconic 'a day on the green' concert series across Australia and New Zealand.

portfolio-soothsayer

Soothsayer

An original sound recordings organisation from Melbourne, Australia.

portfolio-sugarmountain

Sugar Mountain

A one-of-a-kind music and arts festival held annually in Melbourne.

portfolio-the-harbour-agency

The Harbour Agency

Australia's largest talent booking agency.

portfolio-vms-atm

Venue Merchandising Services

Venue Merchandising Services (VMS) operates merchandise concession at various venues across Australian and New Zealand.

Our Companies

frontier-touring

Frontier Touring

Australia and New Zealand's leading live music promoter since 1979.

frontier-comedy

Frontier Comedy

Frontier Comedy is a new division of Frontier Touring, focusing on bringing Australia and New Zealand the best comedians from home and abroad.

frontier-events

Frontier Events

Leaders in special events and corporate functions of any description. Experts in music, entertainment and event logistics.

portfolio-good-life

Good Life

Since launching in 2010, Good Life has been the hottest festival ticket in town for 13-17-year-old fans.

portfolio-i-oh-you

I OH YOU

A cutting-edge record label and party promoter.

portfolio-illusive

Illusive

Specialist touring and events company.

portfolio-ive-league

Ivy League

A record label committed to working with and signing the cream of Australian music.

portfolio-liberation

Liberation

A dynamic, progressive independent label dedicated to working with the most exciting domestic artists.

portfolio-liberator-music

Liberator

The international recording division of the Mushroom Group. Home to some of the world’s hottest releases.

portfolio-love-police-atm

Love Police ATM

Love Police ATM is the leader in concert and event merchandise in Australia and New Zealand.

portfolio-mushroom-creative

Mushroom Creative

A full-service design and branding agency, including web, social media, video and printing.

portfolio-mushroom-marketing

Mushroom Marketing

Music marketing specialists, strategic planning, brand integration, new media, event creation and music education.

portfolio-mushroom-music-publishing

Mushroom Music Publishing

The most successful independent publishing company in Australia and New Zealand.

portfolio-mushroom-pictures

Mushroom Pictures

Develops, produces and distributes a wide range of films, television and multi-media projects.

portfolio-pias

[PIAS]

The Australian home of the [PIAS] Entertainment Group, which is home to an ever expanding list of amazing acts.

portfolio-premier-artists

Premier Artists

Australia's favourite booking agency for contemporary recording artists.

logo-rma-stacked

Role Model Artists

A creative, forward-thinking artist management company.

portfolio-roundhouse

Roundhouse

Responsible for the iconic 'a day on the green' concert series across Australia and New Zealand.

portfolio-soothsayer

Soothsayer

An original sound recordings organisation from Melbourne, Australia.

portfolio-sugarmountain

Sugar Mountain

A one-of-a-kind music and arts festival held annually in Melbourne.

portfolio-the-harbour-agency

The Harbour Agency

Australia's largest talent booking agency.

portfolio-vms-atm

Venue Merchandising Services

Venue Merchandising Services (VMS) operates merchandise concession at various venues across Australian and New Zealand.

Foo Fighters – NIB Stadium, Perth

Latest News

Hunters & Collectors – Palais Theatre, Melbourne

MELBOURNE

9 Dundas Lane,
Albert Park, 3206,
Melbourne, Australia
P: +61 3 9690 3399
F: +61 3 9682 6613

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SYDNEY

135 Forbes Street,
Woolloomooloo, 2011,
NSW, Australia
P: +61 2 9360 6255
F: +61 2 9360 7933

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AUCKLAND

Level 1, 10 Taylors Rd,
Sandringham, 1025,
Auckland, New Zealand
P: +64 9 849 7707
F: +61 9 309 8144

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MAP